Notes from the building floor

Notes from the building floor

I write here about what's actually working (and what isn't) as I build with AI across marketing and commodity markets. If you're running an SMB, building an AI-native company, or managing commodity risk, stick around.

The AI wrapper trap: feature or company?

Apr 21, 2026

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1 min read

The AI wrapper trap: feature or company?

Most AI products are one model release from obsolescence. Here's the test I use to tell an AI wrapper from a real company — and when a feature's about to get absorbed.

Ajinkya Bhagwat
Ajinkya Bhagwat